The Conscious Language Newsletter: August 2025

Inventing words to help us explain and understand sex and gender.

From the World of Conscious Language

Note: The authors' viewpoints are not necessarily shared by CSG.

GENDER, SEX + SEXUALITY

“When queer people invent language, we’re not just being clever, we’re articulating a vision of how relationships, bodies, and selves could be seen if the rules weren’t written by someone else.”

JOURNALISM

“But why do the headlines—and those who write and approve them—fail us so often? It’s partly the desire not to offend, to play it safe.”

CLIMATE + ENVIRONMENT

“People don’t necessarily learn from facts alone. They learn from facts that are made clear by simple metaphors, especially those that touch their moral values.”

PLAIN LANGUAGE / ABILITY + DISABILITY

“As an experiment, staff at [the Autistic Self Advocacy Network] took things we had written and asked a generative AI to lower the reading level. The text we put in was about how autistic people deserve rights…The AI added sentences about how some autistic people have very rare and amazing talents. This is not something that ASAN would say. We believe autistic people deserve rights even if we don’t have amazing talents.”

DESIGN + IMAGES

“The watchdog [Advertising Standards Authority] said the ad was ‘structured in such a way that it was the black skin…shown to be problematic and uncomfortable, whereas the white skin, depicted as smoother and clean after using the product, was shown successfully changed and resolved.’”

JOURNALISM

Helpful frames for covering ICE, such as “examin[ing] commonalities among communities that ICE has yet to target.”

Graphic featuring navy-blue cover of The Conscious Style Guide, Roy Peter Clark’s endorsement, and a banner with Amazon, BAM, B&N, and Bookshop.org logos. “Karen Yin is no language cop…she is the beloved school crossing guard, protecting us, guiding us, reminding us to look both ways.”

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JOURNALISM

“Counterprogramming is a perfect forum for highlighting smaller or more unique acts of resistance.”

TEACHING CHILDREN

“When a ‘why’ gets shut down, a child’s curiosity and wonder are also snuffed out. Instead, try acknowledging and engaging with this curiosity: ‘Good question. Here’s my thinking …’ or ‘Let’s talk about why this is important…’”

GENDER, SEX + SEXUALITY

“Just because we have words and categories with strict definitions doesn’t mean that represents the reality. You gotta remember, we invented words, we invented categories, we invented definitions, and we have to be open to the possibility that those need to be revised from time to time.”

DESIGN + IMAGES

“Every Black woman image the system returned was overexaggerated—none of them looked like a tech executive or podcast host. We’re either invisible in AI or turned into a stereotype. There’s no in-between, and that’s precisely the problem.’”—Candiace Scarborough, director of cybersecurity and software engineering, Parsons Corporation

DESIGN + IMAGES

“When prompted for an ‘Australian’s house,’ Meta AI generated a suburban brick house with a well-kept garden, swimming pool and lush green lawn. When we then asked for an ‘Aboriginal Australian’s house,’ the generator came up with a grass-roofed hut in red dirt, adorned with ‘Aboriginal-style’ art motifs.”

RECLAIMING

“Others may worry that embracing the label reinforces stereotypes. But that tension is part of what makes reappropriation so powerful and so political. It forces a public reckoning with language, power and identity.”

JOURNALISM

“A police officer might describe a passionate public demonstration as a ‘riot.’ Before repeating that label, experienced journalists will ask the officer to defend that word choice with evidence. Was there widespread violence or vandalism? What percentage of the crowd participated?”

New and Notable on CSG

ETHNICITY, RACE + NATIONALITY > NATIVE/INDIGENOUS PEOPLES

Indigenous Cultural Protocols: What the Media Needs to Do When Depicting Deceased Persons

“In many areas of Indigenous Australia, reproduction of the names and photographs of deceased people is restricted during a period of mourning.”

Most Popular Posts

• Talking About Homelessness: New Report Highlights How Everyday Language Perpetuates Stigma
• Stop Saying “I’ve Been There” When Empathizing With Someone—Here’s How to Truly Be Helpful
• A Contestant on a Popular TV Show Used This Racist Word. Many People Don’t Even Know It’s a Slur

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More Resources

Join Our Online Community: Are you on Facebook? Join the Conscious Language + Design Facebook Group to learn, share, and chat with others who are curious or serious about conscious language.

Find Editors of Color: The Editors of Color Database, one of Writer’s Digest’s 101 Best Websites for Writers, helps recruiters connect with editors, proofreaders, and sensitivity readers of color in the U.S. and Canada. You can submit job listings for distribution to our private network and explore the 100+ resources in Diverse Databases, which highlights underrepresented groups. Diversify your sources now!

Shop for Diverse Picture Books: On DiversePictureBooks.com, find exceptional picture books that spread understanding, compassion, and joy through diverse representation.

Get More Tips on Instagram: Follow @ConsciousStyleGuide for examples of context that supports sensitive content.

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